Drivers' needs and acceptability of a mobile road alert service based upon social networking
PAUZIE ; QUARESMA
Type de document
COMMUNICATION AVEC ACTES INTERNATIONAL (ACTI)
Langue
anglais
Auteur
PAUZIE ; QUARESMA
Résumé / Abstract
Social networking in transport could be a powerful tool to contribute to drivers' safety and comfort, by allowing quick widespread of critical road information through 'driver-generated content'. This communication process, based upon application downloaded by smartphone, is easily accessible with a low cost. Nevertheless, several issues such as reliability of the transmitted information with resulting level of drivers' trust, and level of members' participation, might be critical. A survey has been conducted in order to evaluate drivers' needs and acceptability of this type of service. Results showed that the very high level of participation is not motivated by stars rewarding, but rather by pragmatic willingness to make the system working in addition to a more social aspect such as solidarity with the community. Senior drivers are also motivated to use the service, with a main concern dealing with road safety, and to generate information even if they have a lower mileage.
