The modification of unsafe driving behaviour. The links between attitude and behaviour
Type de document
ARTICLE A COMITE DE LECTURE NON REPERTORIE DANS BDI (ACLN)
Résumé / Abstract
It seems to be established that in the sphere of driving, those prevention activities which aim to encourage drivers to change their own behaviour voluntarily are of limited effectiveness. This paper refers to some psychological theories to explain the poor performance of these actions (cognitive bias, behavioural factors). What occurs is a bias which results from an under-estimation of one's own frequency of offending and an over-estimation of one's own driving ability. This raises doubts about about the empirical view that it is only necessary to alter attitudes in order to alter behaviour. The paper also examines other levels of intervention, such as the effect of behaviour on attitudes (rationalization, commitment), and behavioural intentions and the factors which determine them (ajzen's and fishbein's model). Examples of interventions which are based on these conceptual frameworks are presented.
RTS : Recherche transports sécurité, num. N10 English Issue, P29-40 p.
Institut National de Recherche sur les Transports et Leur Sécurité - INRETS